Ep. 30: Erik Huberman - Marketing is new tactics, not new messaging

Ep. 30: Erik Huberman - Marketing is new tactics, not new messaging

0 0 6 months ago
Erik Huberman mocked marketing majors in college...then he became a wildly successful one himself.

Erik has appeared in high profile publications such as Forbes, Inc., and CNN. He has also worked with such brands as Verizon, Red Bull, and others.

In this podcast, we talk about Erik's views on marketing, why repeating the same message constantly works (even if you want to change it because you're bored), and how to use the same message across different platforms.

Chapters:

00:40 - ... See More

Chapters

  1. 00:40
    How Erik got his start
  2. 07:43
    What is "predictable" marketing?
  3. 09:38
    How do you fight the urge to change your marketing message?
  4. 10:06
    Deploying your message on different digital platforms
  5. 10:54
    Why do you hire a marketing agency?
  6. 12:05
    Balancing being creative with selling in a commercial
  7. 14:03
    We discuss the Nike-Colin Kaepernick controversy

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